How Internet Users Really Read

Although blog readers like your self are reading my postings, do internet users really read the web? Jakob Nielson in his article How Users Read on the Web, he explains they don’t. People tend to scan in an F pattern when reading. This seems reasonable since the tension span of many can be very low and online users may not have time to go through each web page like a book.

This is an important fact as I go through this Internet Marketing course. I thought that a site should have all the information possible but never considered how important the format would be. Jakob Nielson gives great tips here in the article on how to make a webpage scan able.

Here are the key points he mentions:

  • Highlighted keywords
  • Meaningful sub-headings
  • Bulleted lists
  • One idea per paragraph
  • Start with conclusion
  • Half the usual word count

In the age of semantic web, it is important to make the content count. Information provided should be relevant, resourceful, and easy to read for the user. The Nielson group did a research study and found that the most effective web writing at 124% was a combination of being concise, scannable, and objective. As a student doing research, an important element is writing in an inverted pyramid where the conclusion is in the beginning. When a website is brief in starting with the overall message, I am more inclined to read more. This article shed truly sheds light on how we read the web.

Currently I am building my own website that will be like an online resume. Here I want recruiters to want to read my credentials but definitely not feel overwhelmed. Although this is not expert level formatting this is the beginning of something great.


In hopes to jump into a marketing career after graduation, I provided the basic experiences the recruiters may find relevant. Almost like an executive summary. Again, this website is still under construction but my goal is to learn from any marketing assumptions I’ve had in the past and apply the knowledge in the present.

 Go to

This entry was published on April 18, 2014 at 3:21 am and is filed under Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: